#4 - The future of retail experiences, the skill of writing, and going viral. Unmtchd.

👋Happy Monday everyone!

I’m so pumped about all the Unmtchd. conversations I’ve had over the last weeks, and I’m excited to share the latest with you. So today I’m getting you up to speed with the latest: we launched our first contributor article for The Unmtchd. Blog, had an amazing guest on the pod last week, and a post about TikTok goes viral (!!!)

As always, I want to help you stay at the forefront of what is happening in the world of marketing so let’s jump right into it!

🗞 Contributor article: by Tim Nash, LinkedIn Top Voice in Retail

Crafting the Future of Retail Experiences: A Vision for Engaging Consumers

Tim Nash, LinkedIn Top Voice in Retail and the man behind Shop Drop Daily, the go-to destination to discover the most innovative and inspiring IRL retail brand experiences from around the world, shares how brands can create immersive retail experiences for consumers by combining both physical and digital tools. 

Read the full article here.

🎧 The Unmtchd. Podcast: Jasmin Alic, the no.1 creator on LinkedIn

Writing is THE best skill to learn in 2024

Our latest guest on the podcast is no other than the no.1 creator on LinkedIn - Jasmin Alic! 🌟

Learn about Jasmin’s journey from rapper to brand strategist and copywriter, and discover why learning how to write effectively can change your life.

Listen to the full episode here.

🏆 Post of the week : one of my own posts goes viral.

Do you Google it or TikTok it?

Last week, I posted about how TikTok is becoming the preferred search engine for Gen Z and I was blown away at seeing it went viral! 

You can read the post here. 

Maybe I shouldn’t be so surprised that TikTok generated this kind of engagement. It is used by over 1 billion people worldwide after all, so it’s no wonder a post about it spoke to so many!

But here's the real kicker - the response was a clear indication of just how many people, possibly including you, turn to TikTok as a search platform for all sorts of information.

The conversation took a fascinating turn in the comments 👇

A whirlwind of concerns was voiced about the impact of social media, particularly TikTok, on mental health, especially in youth.

This isn’t an issue we can simply swipe left on - it's a profound challenge that we, as marketers, must grapple with and consider in the contents we craft.

So, I throw this back to you - how can we ethically navigate this digital landscape and create content that is mindful of its implications on mental health?

🧚 A spark of inspiration for the week ahead.

“Old keys won’t open new doors”. 

To get different results, you must do things differently. Not sure who said this first, but it’s one of those quotes I bump into all the time and resonates so much, on so many levels. 

This week, think about all the new doors you need to open, and ask yourself if your strategy is aligned with your goals or not. 

That’s it for this issue! 

Until next time, keep your 👀 on the future.

Oana  

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