Owning your journey, unmatched.

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👋 Hey everyone,

Are you just filling space or are you crafting your own?

I confess that, for many years, I was a space filler. Raised in an Eastern European culture that prized performance over identity, I eagerly pursued each golden medal presented to me. My objective? To be the best.

And listen, I am grateful for the successes I achieved along that path.

However, they came with a heavy toll: I lost myself in this process. Ironically, not knowing who you are makes you work harder, to outdo others, simply because you don’t trust your own voice or your own story.

It's as if being yourself is never enough.

And after 20 years working with top-tier brands, I finally had my big “a-ha” moment when I realised that just like us individuals, brands too wrestle with the concept of identity. Brands without a distinct identity resort to performance tactics, they compete, they try to mimic the space others hold, and most times their focus isn't on becoming the only choice but rather being the best in the market.

But what if, instead of competing for space, we created additional space that everyone could thrive in.

In a rapidly evolving world, collaboration is fast overtaking competition. And in this new age, the goal is not to be irreplaceable but to be unmatched - sticking to your unique essence, trusting your voice, forging your own narrative, and pursuing your singular purpose.

Being unmatched implies owning your story and journey.

Being unmatched means having a strong voice that others can relate to.

As we navigate the this amazing wave of technology and societal changes, let's remember that while platforms alter, languages evolve, and connection methods transform, our core identities remain the same and they provide the North Star that we can always follow to stay on track and authentic to who we are.

I made the choice a while back to opt for working towards an unmatched space - one that I own, one that is mine and one that I can thrive in.

What about you, are you filling space or are you crafting your own?

Until next time, keep your 👀 on the future.

Oana

PS. Thanks for taking the time to read this! I'd love to hear your thoughts. 💭 Do you resonate with the idea of being unmatched rather than irreplaceable? How are you and your brand striving to be unmatched? Please reply to this email or drop me a personal message. Your insights are super helpful. 👇💡